You might think that the best way to sell your house in a slumping market is to price it low and then just get it listed on every website you can. But you may find, like many of my neighbors have, that doing that is not enough.

I find many listings with common mistakes like the one below from a townhome in my neighborhood:

“Small corner unit for sale in the center of Burnaby Heights, only 2 years-old. It sits in the exclusive Red Brick Heights area and has 1375 square feet. This three bedroom, two bath home, which also has a third floor loft, is a rare find. There are 360 degree views from atop the roof’s patio area. The home boasts of hardwood throughout, stainless appliances, and cherry wood cabinets. Hurry, this luxurious unit is priced to sell and won’t last long. The strata fees are low and the complex is run well.”

A copywriter skilled at their craft would never write like this. The best copywriters start their copy knowing what their prospect already feels about the product ” in this case, the product is the house. And lately the real estate market has made many people feel scared. It’s also made others feel like there’s real opportunity. So its likely that many prospective purchasers’ desire for a home is being met with an even greater fear of what might happen to their investment if they buy one or a desire to capitalize on the market crash.

If you have a property to put on the market, be sure to make use of what will motivate your potential buyer to make a move quick. Create a sense of urgency. Do what you can to tug on the emotions of your buyer by appealing to their need and desires.

Rather than start off with the physical attributes of the property, why not start by giving the potential buyer a glimpse of how they’ll feel when they buy your home. What will it be like to cook food for a family in a gourmet kitchen? What will entertaining be like with your friends on a roof top patio? This is a better way to write an ad rather than rattling off statistics on the property. Photos, maps, and words must come together to help in selling your home via the listing.

A professional copywriter would understand how to come up with the most effective way to write the listing for your home. I’m sure some of these tips would have helped my neighbors sell their townhome.

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